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Urbingo Liverpool
In many cases cultural heritage becomes a part of public discourse only when it is about to be lost forever due to the urban redevelopment, insensitive to the potential of the historical context. The ‘invisibility’ of tangible heritage in the cities often results from a lack of effective communication of its historical, cultural, architectural values.…
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Visual Identity Grid for Place Branding
Visual Identity Grid is a format developed by the Laimikis.lt team for converting the materials and findings accumulated during the research of the identity of place (genius loci) to visual communication. We developed and tested it while exploring Visaginas’ visual identity in 2017. Our methodology for developing a visual identity set for the place includes lots…
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