Laimikis.lt

Visaginas Visual Identity

Visaginas is the youngest city in Lithuania (1975), which is in search for a new identity after the Nuclear Power Plant was shut down in 2009. Seeking to identify crucial elements for the city’s identity and main alternative narratives about the city Laimikis in cooperation with the local cultural activist Oksana D. brought together local actors and cultural organisations for discussions, workshop and photo-walk. Together, we explored the potential and challenges of the cities, focusing on characteristics, important in the city’s communication. Visaginas residents shared their dreams for the city, which are fascinating and realistic! :) On the base of identified characteristics, crucial for the identity of the city (recreational and intellectual potential of the city) and collected architectural element a show-case of the development of visual identity for the city was introduced. In the show-case above we demonstrate how recognizable architectural elements can become a basis for the visual identity of the city. We see this tool as a part of a bigger process in cultural planning in Visaginas and in other cities in the region. Upcoming phases: workshops for the youngsters of Visaginas developing solutions for Visaginas Museum.

Visaginas yra jauniausias Lietuvos miestas, išsiskiriantis savo rekreaciniu, kūrybiniu ir intelektualiniu potencialu. Miestui ieškant naujų vystymosi krypčių, mes surinkome Visagino kultūrinių organizacijų atstovus ir aktyvius miesto veikėjus diskusijoms, interviu ir foto-kelionei. Mūsų tikslas – išsiaiškinti, kokį miesto potencialą mato aktyvūs miesto gyventojai ir kas gali tapti naujos miesto tapatybės pagringu? Diskusijų pagrindu išgryninome miesto vizualinio identiteto formavimo kryptis (dominuojančius alternatyvius naratyvus). Žemiau pateikti sprendiniai išgryninti analizuojant Visaginui būdingus urbanistinius ir architektūrinius elementus. Tai darbas procese. Ir dar, mums labai, labai patiko visaginiečių idėjos savo miestui – nuoširdžios ir realistiškos!

• People of Visaginas about the potential of the city and theirs dreams dedicated to the city. Interviews with the representatives of cultural organisations in Visaginas /
• Interviu apie Visaginą, jo potencial ir jam skirtas svajones su Visagino kultūros organizacijų atstovais! :)

• Visual identity, architecture-based. Show-case /
• Vizualinis miesto identitetas architektūros elementų pagrindu.

Visual identity for Visaginas: turning architectural elements into a grid | vizualinė miesto tapatybė
• Presentation of the method and solutions for grid-based visual identity for the city of Visaginas /
• Metodo, skirto miesto vizualinio identiteto vystymui architektūrinių elementų pagrindu, pristatymas. Visaginui skirto, tinklelio principu paremto vizualinio identiteto sprendiniai.

Nuorodos (Visaginas):
• Animation / Animacija: https://www.youtube.com/watch?v=nb_4NDocC5o
• Interviews / Interviu: https://www.youtube.com/watch?v=1GDA8qN4lWM
• Photo-walk / Foto-kelionė: http://laimikis.lt/visaginas-photowalk/
• ID show-case: https://www.behance.net/gallery/60156115/VISAGINAS-grid-based-visual-identity


The partner of the initiative is the Culturability platform, which fosters cultural processes for sustainability in the Baltic Sea Region. This participatory-based development of the tools and methods for co-designing the visual identity was supported by the Nordic Council of Ministers, Office in Lithuania.

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